Privacy Policy

This Privacy and Security Statement applies only to White River Marine GroupNITRO Boats, Ranger Boats, Stratos Boats, Triton Boats, TRACKER BoatsMAKO Boats, SUN TRACKER BoatsREATA Boats, REGENCY Boats, TAHOE Boats, and ASCEND Kayaks (the "Websites"). This policy is not intended to govern any existing or future websites and/or services operated by third parties or companies affiliated with White River Marine Group including, but not limited to the following website addresses:,,,, or White River Marine Group's officers, directors, employees, agents' contractors and subcontractors are required to honor this Privacy and Security Statement. We suggest that you review the privacy policies of affiliated entities and third parties to learn how they collect, protect and use your Personal Information.


The Personal Information We Share and With Whom We Share It
White River Marine Group may share your Personal Information with our affiliated entities and with other quality companies whose products you may find of interest. Under certain situations, we may be required to disclose Personal Information in compliance with applicable laws. Sharing is as detailed in the following:

Relationships with Third Parties and Affiliates-Under certain agreements we make segments of your Personal Information as noted below available to other companies:

  • for relationships established with third party marketing companies. Under certain agreements we may share information, including your name, mailing address, email address and purchasing preferences, in order for us to analyze our marketing efforts to you. Third party marketing companies may use this information to assist in the dissemination of our marketing and promotional offers, such as brochures. These companies do not use your information for any other purpose. We do on occasion share your name and mailing address with other companies similar to White River Marine Group for marketing and promotion of their products and services.
  • for relationships established between White River Marine Group and third party service providers. We may share with these third parties Personal Information about our customers such as name, mailing address, email address and purchasing preferences. We disclose only the information required to make these programs work. If you are a member of such a program and you do not want us to disclose that information, then you must contact the third party directly.
  • for relationships with email service providers. On occasion we may share your name and email address with our email service providers who may extend special offers, but their use of this information is restricted to the use of such information only in connection with their administration and delivery of our email program.

How You Can Control the Use of Your Personal Information
To change your Personal Information or remove your name from our brochure mailing list or from lists we share with other direct mail companies, write to us at:

  • White River Marine Group, Attention Promotions Administrator, 2500 E. Kearney, Springfield, Missouri 65803, and include your name, address, telephone number, and a note of instructions

Other Types of Information We Gather and How It is Used
We use software that helps us manage content on our site by informing us what content is effective and how users navigate through our websites. This software is not tied to users' personally identifiable information but does tell us what pages are being viewed and which web browsers are being utilized. We analyze this information in aggregate - that is, we collect this information and analyze it as a whole. We use this information to improve our site by making it more responsive to the needs and preferences of our users. On occasion, we may share this information with our affiliates or other third party companies to show the amount of interest in our site and to help us plan for technical improvements. Note: this aggregated information does not include individual Personal Information and will not identify you or any other user of our website.

"Cookies" are small text files containing unique identification numbers that your web browser software transfers from our website to your computer when you visit our site. White River Marine Group uses cookies to help us recognize who you are, to make it easier for you to use our site, and to help us customize your experience. These cookies are for your convenience only, and are not used for any other purpose.

We use cookies to help us understand our website traffic patterns to determine our visitors' interests and needs. This helps us identify ways to improve our site by adding products and services that will benefit you. These cookies identify your computer and contain no Personal Information.

How We Protect Your Personal Information
White River Marine Group has implemented a variety of encryption and security technologies and procedures to protect information stored in our computer systems from unauthorized access. We also maintain procedural safeguards that restrict your Personal Information to employees (or people working on our behalf and under confidentiality agreements) who need to know your Personal Information in order to provide products and services that you request.

Our Policies Regarding Children
If you are under 18 years of age, please do not submit any information without the express consent and participation of a parent or guardian. We will not knowingly collect personal information about any person under 18 years of age. If you believe that we have information from or about anyone younger than 18 years of age, please write to us at:

  • White River Marine Group, Attention Promotions Administrator, 2500 E. Kearney, Springfield, Missouri 65803, and include your name, address, telephone number, and a note of instructions.

White River Marine Group provides links to websites outside of the Websites as an added convenience to our users. White River Marine Group is not responsible for the privacy, terms of use or other policies of any other website.

Updates to this Statement
We reserve the right to make changes at any time to our policies and/or alter the look and functionality of our website. We encourage you to periodically review this Statement for the latest information on our privacy and security policies.


If you are a California resident, in addition to the rights set forth above, you have the right to request information from us regarding the manner in which we share certain categories of your personal information with third parties, for the third parties' direct marketing purposes. California law provides that existing customers have the right to submit a request to us once a year at the designated address and receive the following information:

  1. the categories of information we disclosed to third parties for the third parties direct marketing purposes during the preceding calendar year
  2. the names and addresses of third parties that received such information: and
  3. if the nature of a third party's business cannot be reasonably determined from the third party's name, examples of the products or services marketed.

You are entitled to receive a copy of this information in a standardized format and the information will not be specific to you individually. If you would like to submit a request for this information, please write to us at: 

White River Marine Group, Attention Promotions Administrator, 2500 E. Kearney, Springfield, Missouri 65803, and include your name, address, telephone number, and a note of instructions.

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