Experience the Joy of

Fishing, Boating &
Off-Roading


Top-Quality Boats & Off-Road Vehicles Built in America’s Heartland

Our

Story


Johnny Morris

Experience the Joy of Fishing, Boating &
Off-Roading

Drawing its name from the magnificent river flowing through the Ozarks, WHITE RIVER MARINE GROUP™ (WRMG) is the world’s largest builder of fishing and recreational boats by volume. WRMG is also a member of Springfield, Missouri-based Bass Pro Group, a multifaceted organization that includes Bass Pro Shops® and Cabela’s®. Founded by Johnny Morris, Bass Pro Shops is North America's premier destination retailer with a legacy of providing boaters, anglers, hunters and other outdoor enthusiasts innovative, quality gear to experience and enjoy the Great Outdoors. Together, WRMG and Bass Pro Group have a rich heritage in Missouri and Arkansas with origins dating back to the 1960s and '70s.

And now—since 2019—WRMG and Bass Pro have been able to extend that heritage to the off-road vehicle industry by partnering with Textron to create the TRACKER OFF ROAD lineup of ATVs, side-by-sides and sport carts. Textron has a long history of producing quality, innovative products in the aerospace and military industries. By partnering together, WRMG, Bass Pro Shops and Textron have been able to help even more people, including trailriders, farmers and hunters, experience and enjoy the great outdoors.

WRMG brands have a long history of game-changing innovations and quality products. Noteworthy milestones include producing the first ready-to-fish boat, motor and trailer package, creating the modern bass boat and helping to pioneer sportfishing boats that were more accessible to anglers and their families. Not to mention multiple CSI awards for Excellence in Customer Satisfaction from the National Marine Manufacturers Association.

From tournament bass angling to Great Lakes walleye runs, wakeboarding to entertaining family and friends, bays to bluewater, dirt trails to neighborhood cruises, every boat and off-road vehicle has been designed and developed with insights from the people who use them—boaters, anglers and off-road riders—to ensure they are ready for many years of outdoor adventures.

Our

MISSION

White River Marine Group manufactures and distributes quality boats and off-road vehicles, offering excellent performance, innovation and value and providing world-class service so everyone can experience the joy of fishing, boating and off-roading.

Our

Brands


Tracker Beauty

America’s Best-Selling Aluminum Fishing Boat

For more than 40 years, TRACKER® all-welded aluminum boats have have helped families catch fish and make memories.

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Ranger Beauty

High-Performance Fiberglass & Aluminum Fishing Boats & Pontoon Boats

Driven by a passion for perfection, RANGER® Boats has almost 50 years of experience delivering fiberglass and aluminum fishing boats that provide unparalleled craftsmanship, performance, innovation and strength. And now, that legacy includes luxury pontoon boats!

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Nitro Beauty

High-Performance Fiberglass Fishing Boats

NITRO® high-performance boats are pure fishing machines designed to make you a champion, whether you're chasing walleye up north or big bass in the south.

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Triton Beauty

High-Performance Fiberglass & Aluminum Fishing Boats

Quality. Innovation. Safety. TRITON® goes to great lengths to ensure every fiberglass and aluminum fishing and family boat they produce is as safe, strong and fishable as possible.

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Mako Beauty

Offshore & Inshore Saltwater Fishing Boats

MAKO® combines the spirit of adventure with a legacy of trust to craft a lineup of inshore and offshore boats that are built tough enough to keep you at the top of the food chain.

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Sun Tracker Beauty

Family Fishing & Recreational Pontoon Boats

SUN TRACKER® provides a full lineup of fishing and recreational pontoon boats designed to bring family and friends together for the perfect day on the water.

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Regency Beauty

Luxury Pontoon Boats

REGENCY® is a limited line of luxury pontoon boats crafted to whisk boaters away on elegant outings for years to come.

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Tahoe Beauty

Family Fishing & Sport Runabouts & Deck Boats

Tie on a tube. Toss out a lure. Take a cruise. TAHOE® fiberglass runabouts and deck boats help families escape to their own personal oasis for the ultimate playtime.

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Ascend Beauty

Fishing & Recreational Kayaks

ASCEND® offers top-quality, rotomolded fishing and recreational kayaks in sit-in and sit-on-top versions.

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Tracker Off Road Beauty

ATVs, Side-by-Sides & Sport Carts

TRACKER OFF ROAD has a full line of high-quality ATVs, side-by-sides and sport carts to fit virtually any need, from hunting to farming to trailriding to just cruising the neighborhood.

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Our

Boating Centers


A Legacy of Trust

The Bass Pro Shops/Cabela’s Boating Center network includes 130-plus locations across North America—more than 110 dealerships inside Bass Pro Shops®/Cabela’s® and 19 freestanding Tracker Boating Center locations. The Boating Center is the largest volume boat retailer in the world, featuring seven world-class boat brands. It is also the world’s largest Mercury® outboard retailer and the premier TRACKER OFF ROAD off-road vehicle dealer. In addition to sales, every location has a POWER PROS Service Center that offers full-service maintenance and repair for many boat and ATV/UTV brands, as well as full, certified service on Mercury and MerCruiser® motors.

A Unique Shopping Experience

Bass Pro Shops/Cabela’s Boating Center offers boat buyers a one-of-a-kind experience. For one, our dedication to the outdoors is completely evident in the highly-detailed, outdoor-themed displays found in every Bass Pro Shops/Cabela’s Boating Center location.

In addition, our sales consultants aren’t commissioned, so they focus on helping customers find the boat or off-road vehicle that best fits their needs. And we were, and still are, the first and only retailer to offer nationally advertised NO HAGGLE NO HASSLE® pricing on all our boats and off-road vehicles. All so we can provide buyers top-quality, full-featured models at attractive prices, every day, everywhere.

Five Star Certified

Every location is a Marine Five Star Certified Dealer. This means that from initial contact through years of ownership, we are deeply committed to providing the absolute highest level of customer service possible, validated by awards for excellence in customer service. Plus, our sales consultants are extremely knowledgeable about the products we offer, making them perfect for helping anyone find exactly what they need.

In the end, we don’t just sell world-class boats and off-road vehicles—we sell years and years of outdoor memories, fun and peace of mind.

Boating Center
Our

Distribution Channels

In addition to our own stores, our great boat and off-road brands are offered at more than 500 quality dealers across North America. WRMG boats are also available at a large number of international dealers around the world.

Our

Financial Services


Convenient, In-House Financing

White River Financial Services (WRFS) is a market leader in helping boat and off-road vehicle buyers obtain financing. We have decades of lending experience and provide financial services specially designed for the marine and outdoor industries. With access to many top national and regional lenders across the country, our financing specialists are dedicated to helping you obtain the right loan, quickly and easily.

In addition, we offer factory-backed Premier Protection Plans and Extended Warranty Plans with the purchase of any new or used boat or TRACKER OFF ROAD vehicle bought at participating dealers. The plans help with unexpected repair bills, so you can get back outdoors faster!

Let us show you the difference we can make with our wide range of financial services. Then join the thousands of boating and outdoor enthusiasts nationwide who depend on WRFS for boat and off-road vehicle loans.

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Experience Life

Off the Beaten Path